Here it is, proof that my kids are right-ish, and I am wrong. (In fairness, my 2009 edition of Mags is wrong.) TV is going by the wayside. Campaigns are seeing this and retooling their campaigns. Advertising is decreasing on TV... and even TV manufacturers are advertising their TVs as more computers to which you can give audible commands or surf the web. This platform is dead/dying. We're watching it, and unless you are the evening news or a sports channel, you know it. This article gives the statistical proof that it's not just millenials who are tuning out in favor of their connective devices. It's everyone who has the tiny screen.
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Photo via Flickr/Ted Eytan
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